Amazon yatangiye serivisi nshya yo kugeza ibicuruzwa mu gihe gito cyane—mu isaha 1 cyangwa 3—mu mijyi itandukanye yo muri Leta Zunze Ubumwe za Amerika.

Iyi gahunda igamije kongera inshuro abakiliya bagura (shopping frequency) no kongera ingano y’ibyo bagura (basket size), mu gihe ihanganye na Walmart iri gukaza serivisi zayo za e-commerce.

Serivisi nshya ikora ite?

Amazon yatangaje ko delivery ya 1-hour iboneka ku bicuruzwa birenga 90,000, birimo ibikoresho byo mu rugo, ibikinisho n’ibindi bikenerwa buri munsi.

• Delivery ya 1h yatangiriye mu mijyi minini nka Los Angeles na Chicago
• Delivery ya 3h iraboneka mu mijyi irenga 2,000
• Ibiribwa byangirika (perishable goods) biboneka mu duce twatoranyijwe

Hari n’indi serivisi yihuse cyane yitwa Amazon Now, ishobora kugeza ibiribwa mu minota 30 mu mijyi imwe n’imwe.

Impinduka mu mikorere ya Amazon

Kugira ngo ibi bishoboke, Amazon yahinduye uburyo ikoresha warehouses zayo n’abakozi ba delivery.

Igiciro cya delivery yihuse

Iyi serivisi ntabwo ari ubuntu, ndetse igiciro giterwa n’uko uri umunyamuryango wa Prime cyangwa utari we.

• Prime members: $9.99 (1h) na $4.99 (3h)
• Abatari Prime: $19.99 (1h) na $14.99 (3h)

Impamvu Amazon iri gukora ibi

Umuvuduko wa delivery wabaye kimwe mu bintu by’ingenzi mu guhatanira isoko rya e-commerce.

• Kongera inshuro abakiliya bagura
• Kugabanya igihe cyo gutegereza ibicuruzwa
• Guhangana na Walmart iri kongera serivisi zayo

“Umuvuduko wo kugeza ibicuruzwa uri kuba kimwe mu bipimo by’ingenzi byerekana ubuyobozi ku isoko rya e-commerce.”

— Isesengura rya e-commerce

Icyo bivuze ku isoko

Gutangiza delivery ya 1h na 3h bishyira igitutu ku bandi bakinnyi bose ba e-commerce. Ibi bishobora gutuma habaho irushanwa rishingiye ku muvuduko, igiciro n’imikorere y’imiyoboro ya logistics.

Mu gihe Amazon ikomeje gushora imari mu miyoboro yayo ya delivery, biragaragara ko ejo hazaza h’ikorwa ry’ubucuruzi kuri internet hazashingira cyane ku buryo bwihuse bwo kugeza ibicuruzwa ku mukiliya.